What advice do property industry leaders wish they had received at the start of their careers?
To mark this year’s International Women’s Day on 8th March, PrimeResi asked female leaders from across the property sector to share a piece of advice they wish they had received when starting their careers.
The responses from some of the UK’s top real estate agents, designers, developers, marketeers and lawyers were in equal measure powerful, heartfelt and inspiring – urging their younger selves to trust those gut instincts, refuse to be invisible, and remember that originality is cool, so stop trying so hard to fit in.
Words for life for the next generation of property pros, and truly invaluable insights for all of us.
“The true key to success is experience”
RE Branding & Marketing Director at The One Atelier
“When I first entered the world of real estate, I believed that great design was the defining factor in creating extraordinary living spaces. While beautiful design is undoubtedly essential, I soon learned that it is only one piece of the puzzle. The true key to success in branded residences—and prime real estate more broadly—is experience.
“The most successful projects go beyond architecture and beautiful aesthetics to offer a personalised way of living. One defined by exceptional services, wellness and access to exclusive experiences. If I could give myself one piece of advice when I was starting out in property, it would be to focus on how a development makes people feel, not just how it looks.
“Wellness, in particular, has become a key aspect of branded living. Today’s buyers expect more than just a gym or spa—they seek a holistic environment that enhances their physical and mental well-being. This means integrating everything from biophilic design and natural materials to personalised wellness programmes, private retreats and innovative health technology. Wellness isn’t just a trend—it is the foundation of modern high-end living.
“In short, this is my conviction: It’s not just about where you live—it’s about how you live.”
