As the branded resi sector continues to grow at a remarkable pace, Michele Galli of The One Atelier explores what’s driving the evolution and resilience of this luxury niche.
Written by Michele Galli
Elle Residences Miami
The branded residences sector has experienced remarkable growth over the past
decade (writes Michele Galli). This surge is driven by luxury buyers’ desire for
prestigious addresses that offer not only bespoke, modern spaces but also the cachet of association with renowned brands.
In addition to the growing number of projects, branded residences are now appearing in a broader range of locations. Operators and brands are targeting previously untapped regions in The Middle East, Asia and Africa to strengthen their presence in the international market, targeting regions undergoing economic growth and wealth accumulation. These new territories offer brands an opportunity to capitalise on their global reputation and realise the potential of an expanding affluent buyer demographic.
The appeal of branded residences lies in the seamless blend of quality residential real estate, exceptional bespoke design and the exclusivity that luxury brands provide. The One Atelier has been at the forefront of this evolution, partnering with iconic brands to create exceptional living experiences including Dolce & Gabbana, Fendi Casa, Armani Casa and Karl Lagerfeld. These partnerships have resulted in unique residences that embody the essence of these brands, with discerning buyers not just investing in a home, but a lifestyle too.
D&G Design Hills Marbella
For many global buyers, the decision to invest in a branded residence is deeply rooted in trust. Owning a property associated with a luxury brand provides a level of assurance that is difficult to match. These buyers can expect the same standards of excellence, attention to detail, and personalized service they associate with the brand’s other offerings—be it fashion, hospitality, or automotive.
This is especially critical in the real estate market, where significant financial
investments are at stake. Branded residences help reduce perceived risks by
leveraging a brand’s established reputation for quality. Buyers know they will receive not only a beautifully designed and constructed property but also a lifestyle which aligns with the brand’s ethos.
As branded residences continue to evolve, innovation in services and amenities will
become increasingly essential. The modern luxury buyer seeks exceptional design and experiences that are unique, thoughtful, and aligned with their busy lifestyle.
Personalised concierge services, exclusive dining options, and next-level wellness
facilities tailored to residents’ needs are just the beginning.
D&G Design Hills Marbella
