Dear readers,
In this edition of our monthly newsletter, we will delve into the exciting development of Avenia Interiors by Fendi Casa through the eyes of our own design team.
The talents behind this unique development include Giuliana Musso, senior architect and Kathriena Espeleta, architect. Their expertise and impeccable taste ensured the success of one of the East Coast’s most breathtaking projects, harmoniously blending the warmth of a home an air of luxury and wealth.
What was the main inspiration behind the interior design concept for Avenia Interiors by Fendi Casa? How does Fendi Casa’s signature style influence the design of both the private residences and shared spaces?
The interior design concept for Avenia Interiors by Fendi Casa draws its primary inspiration from the brand’s heritage and its iconic headquarters, “Palazzo della Civiltà Italiana”, in Rome. A deep study of shapes, materials, and colors was conducted to reflect Fendi Casa’s distinctive aesthetic, incorporating elements such as arches, travertine marble, and a refined neutral palette.
These signature design elements were then reinterpreted with a contemporary and minimalist approach, ensuring a sophisticated yet modern feel. What unifies the entire project is the material-based approach, applied consistently across all spaces—both private residences and common areas. Rather than an abundance of materials, the focus was on a select few, elevated through a variety of textures, treatments, and finishes.
The color palette remains predominantly monochromatic, but with strategic accents. Yellow, the signature hue of Fendi, brings warmth, while shades of blue and green allude to the project’s surroundings—the marina and lush gardens. This harmonious interplay of tones reinforces the connection between the building’s exterior and interior, ensuring a cohesive and immersive experience.
Additionally, the architectural structure itself—characterized by rounded shapes and light tones—aligns seamlessly with this design vision, further enhancing the project’s refined and timeless aesthetic.
Were there any unique challenges in designing interiors that balance both elegance and functionality for waterfront living?
Designing for waterfront living in Florida presented a unique set of challenges, especially when it came to balancing elegance with practicality. Our goal was to use natural materials throughout the design; however, given the coastal location and the harsh environmental factors—such as the saltwater, humidity, and occasional storms—certain materials that would be perfect indoors couldn’t withstand the outdoor conditions. We worked carefully to create a seamless continuum between the interior and exterior spaces by selecting alternatives that visually mirrored our original choices but were better suited for the outdoor elements.
The idea of luxury for the interiors was anchored in the concept of opening the spaces toward the outdoor views, allowing the beauty of the surrounding landscape to become an integral part of the living experience. To maintain unobstructed views, we placed essential features like libraries, storage, and nooks on the opposite axis of the windows. This layout ensures that the stunning views are never compromised, while the practical spaces remain highly functional and accessible.
The terraces of the apartments were designed to feature outdoor kitchens, further blurring the line between interior and exterior living.
The result is a space where beauty and functionality coexist, with the design being carefully projected towards the windows to maximize visual appeal, while the opposite axis remains fully functional.
What experience and emotions did you aim to evoke in the different spaces throughout the project?
At the heart of the design is the belief that luxury is the ultimate form of comfort. The experience we aimed to create is one where every moment spent in the space feels like an invitation to be pampered. Every detail, from the materials to the layout, was crafted to ensure that the spaces exude a sense of serenity, allowing the residents to feel completely at ease and nurtured.
We also wanted the space to feel warm and inviting, a place where one can truly unwind and feel at home, while still being surrounded by beauty and sophistication. The use of natural materials, inviting textures, and transitions between indoor and outdoor spaces all contribute to this feeling of warmth.
Moreover, there is a conscious effort to create a sense that every element within the space is bespoke, thoughtfully designed and crafted to be unique to each room. This attention to detail enhances the emotional experience of being in a space that feels entirely personal and exclusive—where no corner is overlooked, and every feature serves to elevate the overall feeling of luxury and comfort.
Avenia Interiors by Fendi Casa combines timeless luxury with a modern minimalist approach, blending natural materials, refined textures, and functionality. The design creates a perfect harmony between the private residences and shared spaces, ensuring that every detail contributes to an exceptional living experience. The thoughtful integration of both interior and exterior spaces elevates the entire concept, offering a truly cohesive and luxurious environment.
