EdgeProp: Branded residences in Asia hit a record market value of US$26.6 bil, with more fashion and lifestyle brands entering real estate

Data from C9 Hotelworks, an Asia-based hospitality consultancy, shows that the market value of branded residential projects in Asia has hit a record US$26.6 billion ($35.5 billion), with over 68,000 luxury units now available.

Vietnam leads Asia in the number of branded residential units, with 17,680 across 59 properties. The average price of a branded residential unit in Vietnam is about US$350 psf. Thailand takes second place with 16,271 branded residential units across 65 properties. Most branded residential units there are priced at US$510 psf. The Philippines is next on the list, with 13,276 units across 46 properties. These luxury properties are priced at about US$400 psf.